Beer Street Journal has one of the largest online collections of original content dedicated to covering beer culture, education, and the advancement of the beer industry. Now that you have your essence defined, you can move onto the storytelling process. Small details you may not even be aware of in your surroundings can have a big … MORE Gift Boxes. More often than not, when the phrase craft beer is used, this is what it means. http://t.co/biPAtjv633, Why (and how) Cabarrus Brewing will stick with online sales post-lockdown. Small, craft breweries are limited in space, and therefore produce less. Description: Utopias is a craft beer like no other; its flavor is closer to a sherry or port than the Boston Lager that the brewery is best known for. Dark Beers Gift Box - Shipping Included! This can be hard to quantify, but a good name is fun to say and can be an important element of solid brand strategy. A good name should be fun to say, but also an important element of solid brand strategy. The explosion of the craft beer brewing industry has generated a profusion of new names, advertising slogans, logos—brands—into the marketplace.. Check out these creative name ideas for your brewery or craft beer bar. However, it is a rather imprecise thing to define something by what it is not, so let's take it a bit further. This one very important characteristic. Source. How about a similar beer name? Just like figuring out your stripper name (I’ve been told first pet’s name, mother’s maiden name), you too can figure your your craft beer name. 8 Beer Can Innovations That are Pure Genius 8 Beer Can Innovations That are Pure Genius. Do you have a special brewing process? Dry Dock Vanilla Porter uses words well. craft beer kings app! Craft Beverage Expo liked this on Facebook. #ctbeer #craftbeer http://t.co/c4cfZOnoqH http://t.co/iwy2zRmxRE. The Kraft Lady. Plus they make a damn good IPA. Being easy to spell and recall doesn’t necessarily mean that your name has to be short, though that can be a great attribute as well. View this photo on Instagram. How to go about naming a craft brewery http://t.co/LKDexJmbQk from @craftbrewingbiz #craftbeer #branding #beer, How to go about naming a craft brewery http://t.co/aBQeZuIN2Q via @craftbrewingbiz. TwoCan Craft. Read This Next. We just can’t wait to see what else is on the horizon for the world of Irish lager. Light beers, which are lowest in calories, alcohol, and carbohydrates, may be the … This unique beer is … How to go about naming a craft brewery http://t.co/NoqQfTI3we Nice article- @TinManBrewing was mentioned! Budweiser. Venice Duck Brewery liked this on Facebook. Even the most passionate craft beer evangelists crave PBR from time to time. Crave Ale Brewery – Check Availability Morning Ale – Check Availability When a small batch of Sweet Nuthin’ Cherry-Mesquite-Pecan Ale (we made that up, but it probably exists) becomes a sought-after commodity, a black market develops.. Optimal Fermentation Temperature. Check it out at www.craftbeerbrandingguide.com. It’s Friday. Is there another brewery, winery or distillery with the same (or similar) name? Their classic bottle shape and overall branding align to support this narrative. Like beer, names can be judged on their mouthfeel. 8 Items. The microbrewing movement began in both the United States and United Kingdom in the … Consider a name with assonance, an irreverent name or a short phrase. Depending on yeast strain, this could take a day or two, or a week or two. However, keep in mind that these often carry no ingrained meaning to potential customers. On one hand, they tend to be available — and can seem like a godsend after ripping your hair out from the naming process. The Creative Crafter. Aside from having the descriptor “dry” in their company name, they make a point … This column was provided by the folks at CODO Design, a five-man branding firm based in Indianapolis, IN. They’ve gathered their experience into a comprehensive Craft Beer Branding Guide to help startup breweries navigate the entire branding process. As one of your brewery promotion ideas, hold a beer naming contest. Wendy Bell Framing. Tiny Tops. Just like figuring out your stripper name (I’ve been told first pet’s name, mother’s maiden name), you too can figure your your craft beer name. after you name your brewery, let us help you with all of your equipment needs! Many breweries are bringing back traditional ways of brewing and others are creating modern twists as well as thinking outside the beer box. STARTING AT $59.99. Can’t find the source of this graphic, but you might find it useful. People won’t buy your beer just because you’re “a regional craft brewery.” Aside from brewing great beer, you need to tell a compelling story that resonates with people and gets them to come back with friends and family. Light Beers. Having a great name for your craft brewery is every bit as important as brewing great beer because it communicates, even before people see your logo, what you stand for, what you believe in, and why someone should care about you. Learn how your comment data is processed. This site uses Akismet to reduce spam. Today, the hottest brews have quirky names. EXAMPLE: Tin Man Brewing Co. in Indiana has a great name that lends itself to broader brand strategy. However, what truly distinguishes one beer … For every great craft beer there is an equally-awesome beer glass to drink it from. OMG Email Updates. Many of these new brands are the product of start-ups and newer entrepreneurs armed with innovative brew recipes.. … Simply put, craft beer is a beer that is not brewed by one of the big "mega-brewery" corporations. This growth continued into 2018 (see chart below), grew another 4% through mid-2019, and is expected to continue to grow in 2021: